Danielle Bowern’s eco-friendly, luxury brand of printed yoga mats have received the ultimate entry into the world of haute couture—partnership with Alexander Wang.
Bowern yoga mats have been prominently displayed at the Alexander Wang Showroom for Spring 2017 Paris Fashion Week, as seen in Bowern’s blog.
Alexander Wang is a fashion designer whose work is sold globally in more than 700 stores and other venues. His designs are often seen on such celebrities as pop star Lady Gaga, actress Zoe Kravitz, and former First Lady Michelle Obama. His accomplishments include winning the CFDA’s Swarovski Womenswear Designer of the Year Award in 2009 and GQ US Best Menswear Designer of the Year Award in 2011. Yoga mats would complement Wang’s Spring 2017 collection as this is the collection of his collaboration with Adidas Originals, a line of sports clothing.
Vogue has identified a new trend dubbed “athleisure” in which fitness wear which can be used as urban wear is elevated to the standard of high fashion. The apex of the trend was captured as John Galliano’s use of a teal yoga mat as an accessory at the showing of his Maison Margiela collection in September 2016 for Spring 2017 Paris Fashion Week.
Danielle Bowern is a yoga mat designer who famously quit her dream job as a TV presenter at Sky News in the UK in order to found the yoga mat company, Bowern. Originally from Manly, Australia, Bowern’s return to the land down under also marked her return to the Sydney yoga community whose support she found invaluable when switching careers.
“I was part of the Sydney yoga community before I started and a lot of my friends are yoga teachers, so having their support has made the transition smoother,” she told Daily Telegraph.
Bowern currently offers 6 designs of yoga mats: Fine Lines, Shady Palms, SportsLuxe, The Bowern, The Dreamer, and The Spirit. All Bowern yoga mats are 100% biodegradable, made from recyclable rubber, with a microfiber suede print.
Celebrity yoga instructor Charlotte Dodson also uses a Bowern yoga mat. Some of her famous yoga students include model Miranda Kerr, actor Orlando Bloom, and actor Gerard Butler.