Since its inception in 2016, Goat Yoga has been a rollicking success. The waiting list to join a goat yoga class has been known to reach as high as 900 in January 2017!
The latest mark of success was the launch of its very own beer. Owner and founder, Lainey Morse, was approached by Yachats Brewing and Claim 52 Brewing, and together they created the Goat Yoga Brett IPA.
IPA stands for India pale ale, which is a type of beer invented in the 18th century in England. Its defining characteristic is the use of additional hops to extend the shelf-life of the beer, originally in order to last the long sea voyage from England to India. A Brett IPA eschews the traditional ale yeast Saccharomyces in favor of Brettanomyces, which is known to produce fruity flavors when combined with American hops.
“It’s just called Goat Yoga,” Morse stated in an interview with Oregon Live. “It doesn’t actually have any goat hair or saliva in it!”
The beer was launched at Loyal Legion on March 1st, with both Morse and her therapy-trained goats in attendance.
Morse has also stated in an interview that he special brand of yoga and My Daily Goat have been keeping her so busy that she’s had to resign from her previous work.
“I ended up quitting my job that I had for the past 10 years and I’m doing this full time now!” she said.
Due to zoning issues, Goat Yoga classes are no longer conducted at Morse’s No Regrets Farm, but may move on-campus to a local university. “Sunset Goat Yoga & Wine Tasting” will also be scheduled at partner wineries.
Goat Yoga has been featured in such publications as The New York Times, The Washington Post, Vogue, People Magazine, and BBC. In addition to Goat Yoga Brett IPA, available products include a Goat Yoga Book & Toy, Goat Yoga fitness apparel.
The eponymous goats of Goat Yoga have been trained to act as therapy animals, and so it was natural for Morse to include their therapeutic presence in the classes. They are currently open to expansion through purchase of licensing agreements.